Post by account_disabled on Dec 11, 2023 22:40:02 GMT -8
Cannibalization is a concept that we will often encounter when positioning websites and online stores. What exactly is it? Is it a good solution or on the contrary a highly discouraged solution? More on that below. We encourage you to read! What is keyword cannibalization? We talk about cannibalization when more than one URL address is optimized for the same keyword within one website . Effect? After the user enters a keyword phrase Google sees two matching addresses and does not know which one to display.
Causes of cannibalization Cannibalization most often affects websites and websites that publish thematically similar content optimized for the same keywords and websites with duplicate content. Another cause of cannibalization may be errors in photo retouching internal linking for example linking using the same anchors on different subpages. Cannibalization may also occur as a result of incorrect external linking for example when the same anchors direct to different subpages. The next reason is the lack of canonical links. Using canonical links we indicate are most important.
This is very important in the case of several subpages with the same topic. what is cannibalization Cannibalization and visibility in organic search results Let's assume you sell toys including building blocks. So you build a product subpage and optimize it for the main phrase i.e. building blocks and additional phrases such as construction blocks magnetic blocks Lego bricks etc. This is a sales subpage where users can add selected toys to their cart and purchase them.
Causes of cannibalization Cannibalization most often affects websites and websites that publish thematically similar content optimized for the same keywords and websites with duplicate content. Another cause of cannibalization may be errors in photo retouching internal linking for example linking using the same anchors on different subpages. Cannibalization may also occur as a result of incorrect external linking for example when the same anchors direct to different subpages. The next reason is the lack of canonical links. Using canonical links we indicate are most important.
This is very important in the case of several subpages with the same topic. what is cannibalization Cannibalization and visibility in organic search results Let's assume you sell toys including building blocks. So you build a product subpage and optimize it for the main phrase i.e. building blocks and additional phrases such as construction blocks magnetic blocks Lego bricks etc. This is a sales subpage where users can add selected toys to their cart and purchase them.
