Post by account_disabled on Feb 18, 2024 2:49:28 GMT -8
increase in scored purchase intent and the relationship between increased order acceptance rate and marketing measures . to optimal budget allocation. Collaboration with other departments can be strengthened Strengthening collaboration between the marketing department and other departments is one of the major benefits of implementing MA tools . On the other hand, if MA tools are used only by the marketing department , the benefits will be limited to acquiring prospective customers and
sending customers. In order to continuously approach existing customers who have concluded contracts through sales , increase the number of good customers , and increase the LTV customer lifetime value of each customer , it is necessary latestdatabase.com to collaborate with other departments , including the sales department. Collaboration is essential. Improves the quality of prospects sent by marketing The quality of prospects that marketing sends to sales also influences the relationship between the two
departments . For example, the marketing department feels that ` `even if we hand over the prospects that we acquired at the cost of marketing , the response from sales is weak,'' while the sales department feels that ``marketing doesn't send us highly qualified prospects .'' Have you ever thought about it If you introduce an MA tool , you can visualize the high order probability based on score and stage , and you can send customers based on evidence . By sending highly
